Wednesday, June 18, 2008

Marketing Tips for Children Book Writers

BEA in L.A.: 'Thought Leadership' in Children's Bookstores

At the BEA panel Give It Away to Get It Back: Using 'Thought Leadership' to Build Your Children's Business, Kristin McLean, executive director of the Association of Booksellers for Children, defined "thought leaders" as people "widely recognized for innovative ideas that they share broadly with their organization or community."Click Jennifer M. Brown(Shelf Awareness) to read entire article.

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